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As the buzz from major events like Christmas and Easter subsides, shopping centres often experience a decline in foot traffic during off-peak season. For Centre and Marketing Managers, this can present a challenge, with lower budgets, less motivated shoppers, and no extra time. However, with the right strategy, attracting visitors during off-peak times is not only possible but also profitable. 

There are some small, yet impactful, opportunities to engage customers, encourage them into your centre and start developing loyalty that will keep them coming back throughout the year. 

Emphasise Unique and Engaging Activities

During quieter times, it's essential to offer activities that capture the interest of your target audience and encourage them to visit your centre. At Funbox, we've successfully suuplied activities like "toddler mornings," providing parents and their little ones with story time and craft sessions for free. These interactive experiences not only entertain and create lasting memories but also foster a positive association with your centre, encouraging customers to return throughout the year.

Celebrate Special Days

Instead of letting off-peak seasons dampen your spirits, view them as opportunities to celebrate national and international holidays. Events like Friendship Day, NAIDOC Week, and Are You OK? Day can be acknowledged and celebrated with special activities. By planning thoughtful and educational events during these times, you give customers a compelling reason to visit your centre, making it a memorable and enjoyable experience.

Collaborate and Partner for Success

We understand that planning activities and events throughout the year can be overwhelming for busy marketing and centre managers. To alleviate the burden, consider partnering with suppliers who offer quick and ready-made solutions that align with your budget. For example, at Funbox, we provide a comprehensive calendar of events, activity ideas and materials to implement them, allowing you to create a strong sense of community and leave a lasting impact on your customers.

Attracting shoppers during off-peak seasons demands creativity and outside-the-box thinking. If you're searching for inspiration on activities to run throughout the year, download our Calendar of Events here. Take the first step toward increasing foot traffic and building customer loyalty during off-peak seasons.