Profit with Purpose: Unique Corporate Social Responsibility Ideas for Shopping Centres
Corporate Social Responsibility (CSR) is not just an act of goodwill but a strategic decision that can positively impact the long-term success of a business. Shopping centres, as central hubs in the community, have a unique opportunity to make a difference and embrace social responsibility as part of their core strategy. In this blog, we'll explore some unique ideas that can be implemented by Marketing Managers at shopping centres to become more socially responsible.
Building Community Connections Through Causes
One powerful way shopping centres can build community connection is by aligning the theme of events with causes that resonate with locals. This demonstrates a genuine commitment to customers and the community, creating a space where everyone feels welcomed and valued. Going one step further, partnering with local or small businesses for these occasions to further their impact.
Supporting the Younger Generation
Incorporating educational activities at your shopping centre is a fantastic way to not just drive foot traffic at your centre, but also contribute to the positive development of young people. At Funbox we focus on educating and boosting the happiness of young people and their partners or carers, through our hands-on activities like craft, reading, gardening etc. Centres could even facilitate educational activities on social responsibility.
Connecting With Socially Responsible Partners
Being socially responsible extends beyond your actions as a company. It also includes the actions of the partners and suppliers you work with. At Funbox we understand that consumers expect businesses to behave in a socially responsible way. As a socially responsible partner, we manufacture our own products, use sustainable packaging and give back to the environment by planting trees for products sold. Getting to know your partners and working with values aligned partners is critical.
Corporate social responsibility is not optional for shopping centres. At Funbox we believe in the power of socially responsible partnerships and are committed to helping shopping centres thrive by embracing social responsibility at their core through our Funbox Activities.